WeTransfer "Where's Wally? takeover" by 77

The file-sharing service WeTransfer is hosting a one-day takeover of its screens by Where’s Wally? on 30 August, created by the PR agency 77.

Users are invited to view a Where’s Wally? picture while transferring files to increase awareness of WeTransfer’s background as an ideal platform for advertising.

It was created by Chris Reed, with illustrations by Martin Handford.