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File-sharing service WeTransfer takes the unusual step of calling for people to spend less time on technology.

The campaign highlights how digital tools have become a distraction from creative work, but WeTransfer can play a role in helping people reclaim their time. "The more time people spend in a tech ecosystem, the less time they spend out in the world, getting inspiration and building things," Damian Bradfield, WeTransfer’s chief marketer and president, said. The work was created by Sara Haas and directed by Thomas Ralph through Imposter.