��������pk10

Westfield has launched a campaign for the autumn/winter fashion season, with films inspired by the "talking points" of the season. The activity, by Portas, went live on 8 September and will continue throughout October. It aims to go beyond trends for the season by drilling down into specific topics such as "heels v flats", "1,000 to 1 coats" and "the pursuit of perfection". The work comprises three elements: a content hub based on , which will host a range of content related to each of the talking points; a film project in which the company has collaborated with photographers and film-makers, including Daniel Sannwald, Ruth Hogben, Lacey and Sean Frank, who have each interpreted one of the talking points; and a tech event that took place from 20 to 21 September.