The agencies were brought in following an eight-way pitch where they joined together to produce an idea designed to "elevate the profile of the Westfield brand and specifically Westfield Stratford City to the forefront of London’s fashion and leisure repertoire".
"For launch it will be critical that all our communications channels reflect key undercurrents of fashion, music, art and a sense East London," said Westfield general manager of marketing in the UK Myf Ryan.
Westfield Stratford City opens in September 2011.
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