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Western Union's latest campaign for its sponsorship of Liverpool FC demonstrates how the company's transfer capabilities allow customers to connect meaningfully with loved ones back home.

The ad by BBH Sport follows Liverpool FC’s Sadio Mané as he sends money to his uncle in Senegal via the Western Union mobile app. His uncle Sana buys himself a new wide-screen TV to watch his nephew in action. The spot was created by Callum Prior and Marc Rayson and directed by Saul and Josh through Black Sheep Studios.