Werther's 'Father and Son' by Isobel
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Advertiser
Werther's Original -
Agency
Isobel -
Sector
Food and Drink and Confectionery
Storck KG-owned Werther's has dropped the grandfather from its ads in favour of a younger father and son theme.
The campaign, promoting a new chocolate varient of the sweet, will launch first in Germany and then the UK.
The spot aims to make the brand more contemporary, while also retaining the core family values it was built on.