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In its Super Bowl debut, Wendy’s offers viewers an inside look at imaginary burger competitor Othr Guyz. The chain specializes in Freezy Diskz frozen beef patties, here arrayed in unappealing stacks deep within a sub-zero vault. The 30-second spot from VML ends by directing viewers to the , a thorough satire that includes the  Wendy’s used to introduce its rival last year. While Wendy’s has never used frozen beef in its burgers, unlike some , studies by the brand show most consumers aren’t aware of the fact.