Wembley Cup with EE returns for third year

EE is hosting top YouTube and international football stars in a tournament that will culminate at Wembley Stadium for a third year.

Wembley Cup with EE returns
Wembley Cup with EE returns
The Wembley Cup with EE campaign kicks off in September with an eight-part series featuring vloggers Spencer FC and the F2 Freestylers.

The F2 Freestylers will use the online aspect of the series to build a team that will take on Spencer FC – last year's winners – in the final on 7 October.

The final will also feature international football legends who will provide a "boost" to the two YouTube teams, as a celebration of EE's pay-as-you-go data boost offer. The players taking part will be revealed throughout this month.

Max Taylor, managing director of marketing at EE, said: "With more than 24 million views of last year's final, the audience for this event is massive and The Wembley Cup has become a huge part of how we activate our partnership with Wembley Stadium."

Tickets go on sale tomorrow (9 August), and £2 from every ticket sold will be donated to Sport Relief.

The live final at Wembley Stadium has been organised by brand experience agency HSE Cake, while the eight-part online series has been developed by digital agency Poke.

Last month, , bringing outdoor cinema experiences to rural communities. In June, , aiming to enhance the festival experience for guests.

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