LONDON - Screen advertising contractor Pearl & Dean has tempted the promoters of Welsh Lamb into cinema advertising for the first time.
HCC, the organisation behind promoting Welsh meat, is debuting a cinema campaign in southern England and the Midlands this evening (Friday). The ad lasts 50 seconds and features panoramas of the Welsh countryside under the tag line “From Wales, naturally”.
It follows summer activity in national newspapers and on TV promoting Welsh Lamb to an English audience. Advertising agency Golley Slater Cardiff created the two-week campaign after working on previous activity for Welsh Lamb.
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