Weetabix 'it's odds on for Weetabix!' by WCRS

Weetabix 'it's odds on for Weetabix!' by WCRS
Weetabix 'it's odds on for Weetabix!' by WCRS

Weetabix is telling the story of a plucky jockey triumphing against adversity in a new 90-second TV ad created by WCRS.

The spot begins with a group of horses lining up for a race. With a packed crowd watching on, disaster strikes for the protagonist when he falls at the first fence.