Following rival Coca-Cola’s Contour Centenary pop-up last week, Pepsi Max is celebrating its Cherry flavour with a multi-sensory experience in Shoreditch, London. Visitors will be taken on a gastronomical adventure that aims to challenge perceptions of taste.
The brand is working with food scientists The Robin Collective to deliver the event, which will include an edible cherry tree, molecular mocktails and a scented vortex cannon.
When: 26-29 March
Where: 133 Bethnal Green Road, London, E2 7DG
The Chocolate Festival
The Business Design Festival in London will be hosting The Chocolate Festival in Islington on 27-29 March. Open from 1pm on Friday and 10am on Saturday and Sunday, the Chocolate Festival will feature a Cocoa Spa, featuring natural cosmetics brand Lush and the Taste Zone with chocolate group Seventy%.
When: 27-29 March
Where: 52 Upper Street, Islington, London, N1 0QH
Mencap Ping-pong championship
Learning disability charity Mencap is hosting a Ping-pong tournament on Saturday and Sunday. Taking place at The Folly in east London, the event will see teams dressed in neon fancy dress battle it out for the championship from 6pm until 1am.
The event will also award prizes for the best-dressed teams and includes a raffle, auction and a DJ set from Gentleman George.
When: 28-29 March
Where: 41 Gracechurch Street, London, EC3V 0BT
Westfield is partnering with Inition to celebrate the launch of the spring/summer fashion season on 27-29 March. Future Fashion is billed as an immersive pop-up experience taking place at both Westfield in London and Stratford City, presenting a new way of experiencing key trends through technology.
American Eagle Outfitters will be hosting its own activation. The brand will be showcasing an interactive Denim Diaries video wall and giving guests the chance to pick from its range of jeans in exchange for a limited in-store discount.
When: 27-29 March (London)
2-4 April (Stratford City)
Where: Ariel Way, London, W12 7GF
Stratford Ave, Stratford, London, E20 1EJ
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