Ice cream brand Magnum has teamed up with Jeremy Scott, creative director of Moschino, to launch a Magnum X Moschino Pleasure Store pop-up in London, which invites guests to personalise their own Magnum creations. Visitors can treat themselves to a double or single dipped Magnum, and will have the chance to test out the dipping bar which offers over 20 toppings. The pop-up will serve bespoke ice creams, including a creation from Jeremy Scott, who will also be displaying his range of Magnum X Moschino bags. The Pleasure Store is designed in bold Moschino style, and forms part of Magnum's 'Release the Best' campaign.
When: 29 June - 10 September
Where: Seven Dials, London
Retailer Harvey Nichols has teamed up with American Airlines to host a weekend of USA-themed events, celebrating the introduction of daily flights from the city's airport to destinations across the US. The activation kicked off on Wednesday (28 June) with a wine tasting and showcase at the Harvey Nichols Wine Shop. Events over the weekend include a three-course dinner - inspired by the American Airlines ‘Flagship Business’ in-flight dining experience - a film screening of American Hustle, DJ sets and exclusive pop-ups. American Airlines has set up a 'South Beach' cabana on the first floor of the department store, where guests are invited to meet the brand's team.
When: 28 June - 2 July
Where: Harvey Nichols, Manchester
Goodwood Festival of Speed
Goodwood Festival of speed takes place this weekend, featuring experiences from a range of automotive brands. and will be showcasing the past, present and future of motorsport throughout the festival. to the event, encouraging guests to participate in hands-on experiences and challenges, while Vauxhall will be staging a virtual reality test drive experience, as well as creating a range of activities for children and adults to enjoy.
When: 29 June - 2 July
Where: Goodwood House, West Sussex
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