It picked up the business following an "informal internal review" against BBH and McCann Erickson, also a roster agency.
Team WPP will now be responsible for creating Vodafone's global brand strategy.
A spokeswoman for Vodafone said: "The creative will still be handled country by country, but WPP will be responsible for creating a cohesive strategic global direction for those agencies."
BBH will continue to work on the account in the UK. It picked up the £47 million UK business in 2006 following a pitch against JWT. Both agencies were added to the global Vodafone account in 2004 with JWT handling domestic advertising, while BBH had responsibility for pan-regional strategy and creative.
Vodafone recently appointed Carat to its UK media planning and buying business.
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