Tesco is to launch a pounds 2m television advertising campaign for its
improved Clubcard service, on the same day that Sainsbury’s is due to
unveil its long-awaited loyalty card.
This week the retailer unveiled Clubcard Plus, a debit payment card and
an extension of its successful loyalty scheme.
The move will increase the pressure on Sainsbury’s, which is planning to
launch its answer to Clubcard - JS Rewards - on June 17.
The Tesco ad, which breaks through Lowe Howard-Spink on the same day,
will be the retailer’s first direct response ad. A Freefone number for
prospective customers will be shown at the end of the ad.
Tesco hopes that its competitive interest rates, easy access and novel
way of budgeting will lure customers away from the competition.
‘The main reason for us going into this is because the customer told us
they wanted it,’ said deputy managing director Terry Leahy.
Under the scheme, customers can set up a standing order to cover food
and petrol costs, and can obtain cash from NatWest tills and Tesco
stores.
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