Hanson replaces Lisa Prudhoe, who has moved across to look after Asda Scotland. The appointment comes soon after Asda launched a social networking site called "your Asda", which encourages consumers to give feedback on how they feel that the store can improve.
The Week: People news - Hanson takes Asda ad role
Asda has promoted its customer insight manager, Matthew Hanson, to the position of head of press, outdoor and digital advertising.