Fallon has hired Jo Kenrick, the former marketing and customer proposition director at B&Q, to take on the role of business director on its Asda account.
Kenrick will report to the managing director, Karina Wilsher, and will head the agency's £70 million business for the retail giant, which it snared from Publicis in 2007. Kenrick, who left B&Q last year, has previously worked for Asda in a marketing role.
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