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Paul Keenan, the former chief executive of Emap Consumer Media, will run Bauer Consumer Media, a division comprising all the former Emap magazines. David Goodchild, the managing director of Bauer, will head Bauer Magazines, which includes all the Bauer titles, and Dee Ford, the managing director of Emap Radio, becomes managing director of Bauer Radio. Emap Advertising has been rebranded Bauer Advertising, and will sell across all the former Emap brands, while The Publishing Consultancy will continue to sell across the Bauer magazines.