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Fiat, the Italian car-maker, has moved its estimated £150 million pan-European media planning and buying business into WPP agencies.

The switch is expected to result in the £18 million UK Fiat account moving from the Publicis-owned MediaVest into Mediaedge:cia. Last year, Fiat moved the £8 million UK Alfa Romeo media account out of MediaVest and into MEC.

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