Earlier this week, Travelodge appointed Rapier to handle its digital advertising business after a pitch against undisclosed agencies. It is also reviewing its creative account.
The Week: Media Reviews - Carat wins Travelodge media
Travelodge, the budget hotel chain, has moved its £2.5 million media planning and buying account out of WPP's Mediaedge:cia and into the Aegis-owned Carat without a pitch.