A Home Office-funded ITV series has come under fire from Ofcom for breaking the rules of transparency for sponsored programming.
The programme, Beat: Life On The Street, which followed the work of police community support officers, only displayed the Home Office logo for around three seconds, which Ofcom deemed "inconspicuous". A rule prohibiting promotional references to sponsors within programming was also broken by the series.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)