RBS called a pitch in February to consolidate its below-the-line agency roster as part of a cost-cutting measure. It is thought CHI and Tag, the international design and production agency, will handle the account as a joint venture. As a result, it is believed the account will be housed in a separate business unit.
The Week: DM Reviews - CHI wins RBS business
RBS Group, the banking giant, has moved its retail direct marketing account into CHI & Partners from M&C Saatchi's direct marketing arm, Lida.
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