Carling claim
Carling Black Label is claiming victory over official Euro ’96 sponsors
Carlsberg, saying total sales rose by 28% during the tournament and
off-trade sales were up 72%. Carlsberg claims a sales increase of 20%.
Smoke signals
BST-BDDP has created a TV campaign for First Alert’s ten-year
lithium-powered smoke alarm. The campaign airs in September, using the
theme ‘Ten years of life’ and will be supported by retail sales
promotions and PR.
MTV move
Elaine Luff, former marketing director of media buying agency MediaCom,
has joined MTV Networks Europe to head its new business sales operation.
Camel sales hump
Sales of Camel Lights have risen by 17% since the brand’s April
relaunch with a new blend and blue packaging, said owners
RJ Reynold Tobacco. The relaunch, which included a roadshow aimed at
student smokers, has led to sales rising by one million packs on last
year.
Speaking direct
Tesco Clubcard controller Grant Harrison has been added to the list of
speakers at UK Direct, the direct marketing convention to be held this
September in Jersey.
Down new Rhodes
Design agency Graphique has poached Holmes & Marchant senior project
designer David Rhodes to be its design director, packaging. He will work
on clients including Lever Europe.
Healthy eating
Yoghurt brand Muller is giving away weekends at Ragdale Hall health
resort and free PPP Healthcare in an on-pack promotion for Muller Light.
NatWest push
NatWest Life is backing its investment services with a six-week press
campaign asking consumers to ‘Mock the markets with NatWest’. The ads,
through Holder Wilson Pearce & Bailey, break on Monday July 22 and
stress how competitive the company’s rates are.
Coach work
Wallace Arnold, the Leeds-based coach tour specialist, has appointed
WWAV Rapp Collins North to develop all its mainstream advertising, after
a four-way pitch.
Press sweetener
Sweetener brand Hermesetas is running a pounds 1m press and TV
campaign, created by GGK Basel. The campaign aims to encourage more men
to use the brand.
.jpg)
.jpeg)
