The Red Brick Road has strengthened its grip on the Gala Bingo advertising account, adding Gala Casinos, Coral Retail, telebetting and online to its remit.
The agency, which was initially appointed to work on Gala Bingo Clubs and Galabingo.com on a project basis in December 2006, will now be responsible for producing creative advertising across the gaming and betting group's entire portfolio.
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