The pitch will involve the GM roster agencies Delaney Lund Knox Warren & Partners, Lowe and McCann Erickson. The relaunch will be the most significant of the past ten years for the 30-year-old model.
The Week: Advertising Reviews - GM calls pan-Euro pitch
General Motors has asked its roster agencies to pitch for the pan-European advertising account for the relaunch of the Vauxhall Astra model.