Hitachi has awarded CDP London its 220 million pan-European brand advertising account after a pitch against McCann Erickson, Nexus-H and the incumbent, Loewy Group.
CDP, which is expected to be subsumed into parent company Dentsu, has been briefed to launch a pan-European print and TV campaign, to be released early next year, which promotes the brand as a whole, rather than specific individual products.
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