The flavour that receives the most votes from the public on www.walkers.co.uk by 1 May will remain on sale while the five others will be discontinued. The eventual winner will receive £50,000 and 1 per cent of all profits, estimated to be £57,000 a year.
The Week: Advertising news - Walkers variants launched
Walkers has released six new crisp variants - Crispy Duck & Hoisin, Cajun Squirrel, Builder's Breakfast, Onion Bhaji, Fish & Chips and Chilli & Chocolate - after its "do us a flavour" campaign, created by Abbott Mead Vickers BBDO, received more than one million entries.
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