The games developer Ubisoft has recruited the TV presenters Fearne Cotton and Holly Willoughby to promote a new range of video games, available on Nintendo DS, called Imagine.
The TV stars will participate in a year-long marketing campaign to promote the games, appearing across all UK media channels and starting next month with the first game, called Girl Band.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)