Global advertising spend across traditional media channels fell 7.2 per cent year on year in the first quarter of 2009, according to a Nielsen report.
European countries were hit the worst, with Spain down 28.2 per cent, Ireland down 21.2 per cent, Italy down 19.1 per cent and the UK down 14.7 per cent. Magazines were the worst hit media, down 17.4 per cent globally.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
