The ad, created by The Viral Factory for Samsung's Smart LED technology, shows a flock of sheep, wearing LED lights, being herded by sheepdogs into different shapes. Samsung and The Viral Factory said in a joint statement: "This film was made both starring, and in consultation with, professional shepherds, and, as such, the whole process was carried out with the animals' welfare foremost in our minds."
The Week: Advertising News - Peta slams Samsung viral
Peta, the animal rights organisation, has urged Samsung to withdraw "the baa-studs" online ad because it claims it features footage of cruelty to animals.
_1.jpg)
.jpg)
