The value of digital display ads increased by 33 per cent year on year to £287 million, while the classified sector jumped by more than 70 per cent to £277.7 million. Overall, the UK ad market grew by 3.1 per cent to £9.1 billion, but would have fallen by £1.9 billion without the contribution from the digital media sector.
The Week: Advertising News - Online adspend up to £1bn
The online advertising market grew by 41.3 per cent year on year to reach £1.33 billion in the first half of 2007, increasing its share of UK adspend to almost 15 per cent, according to the Internet Advertising Bureau and PricewaterhouseCoopers.
_1.jpg)
.jpg)
