UK internet advertising will overtake TV spend by 2009, according to a report from WPP's Group M, becoming the world's first major economy to pass the milestone.
The media group forecasts that online adspend will be on the brink of overtaking TV by the end of 2008, when it will account for 24.8 per cent of spend compared with TV's 26 per cent. It will then need to increase by just 6 per cent to overtake TV spend the following year.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)