The FSA has rejected appeals from the food industry and a recommendation from a scientific panel and will recommend to ministers that the model should remain unchanged. The panel had suggested that a "protein cap" in the formula should be removed to allow more food to be advertised during children's programming.
The Week: Advertising news - FSA ruling 'baffles' Kellogg
Kellogg has branded as "baffling" a decision by the Food Standards Agency to retain a controversial element of its nutrient profiling model governing which products can be advertised around children's programmes.
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