Weedol Rootkill Plus 'B movie' by DLKW
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Agency
DLKW -
Sector
Consumer Goods, FMCG, Household products and Retail brands
Scott's Miracle-Gro Company has launched a campaign to promote Weedol's latest weed-killer, Weedol Rootkill Plus.
The product promises to kill both the plant and the root and uses a 'B movie' horror theme to show this and increase consumer awareness of the brand.