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Webuyanycar.com's new campaign stars much-loved celebrity Phillip Schofield, the so-called "nicest man in Britain".

It is the first work for the brand by Brothers and Sisters since winning the business. The ad creates a parallel between Schofield and Webuyanycar.com, which wants to make selling your car the nicest experience, and unveils the strapline: "So quick. So simple. So Schofield." It will launch on 8 December with a 60-second spot and be followed by shorter ads in the New Year that feature Schofield in a series of "being nice" situations.