Rob Webster and Alexei Berwitz have joined as creative directors and will report to the agency’s co-presidents and chief creative officers, Rob Doubal and Laurence Thomson.
Webster and Berwitz will work across all of McCann London’s clients but divide most of their time among the Subway, Aldi and Wimbledon tennis accounts.
Doubal said: "Rob and Alexei are a rare find. Smart, handsome and funny. It’s a great time for them to be joining. We’re pumped."
Webster and Berwitz paired up at CHI & Partners in 2011. Webster joined the agency from MCBD in 2006 and Berwitz from Leo Burnett London in 2011. Most recently, the pair worked on Argos’ rebrand, the launch of Carphone Warehouse’s iD network and a Lexus spot with Jude Law.
Webster said: "It’s always difficult to say goodbye to an agency – especially as we’d been there for so long – but the opportunity to work with Rob, Lol and the team on some seriously impressive clients was one that we couldn’t resist."
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