The agency has produced a 30-second TV ad, featuring a Russian Meerkat called Aleksandr.
The idea is based around the idea that Aleksandr, who wears a smoking jacket and lives in a big mansion, runs a website that compares Meerkats, but has been getting a lot of traffic from people looking for car insurance.
The ad is basically him explaining the mistake to confused users.
The agency also produced an online component - a working version of www.comparethemeekat.com, which looks exactly like www.comparethemarket.com.
Financial Services
Wealthy meerkat in comparethemarket.com ad campaign
VCCP has created its first campaign for comparethemarket.com since retaining the business in October last year.
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