The campaign, which was created by SMP, aims to educate "white van man" about the product's uses. The scratchcard also includes the chance to win a free copy of The Sun.
In addition to the promotion SMP has redesigned the WD-40 can to include some of its uses. The can also features the tagline "Problem sorted".
One of the historic challenges for WD-40 is a lack of awareness about the products versatility. It was originally designed for water dispersal and prevent rust in the 50s but was later found to have a large number of uses including stopping squeaks and cleaning.
In the mid-90s WD-40 ran a poster of the WD-40 can recreated using type from all of its different uses. It was created by McCann-Erickson.
.jpg)
.jpg)