Waterstone's is launching its Christmas TV advertising with an
animated spot that plays on product promotions and festive imagery. The
ad, which airs Friday and runs until Christmas Eve, was created by bds
beechwood with media by PHD. It features the strapline 'Waterstone's.
The last word in books', opening on a flurry of snow. The snow changes
into letters which form the company's name and settle on what appears to
be snow-clad hills but turns out to be the open spine of a book. As the
pages flip, revealing a series of discounted items and gift ideas, a
voiceover extols the range of books on sale. Press and point of sale
advertising will run in conjunction with the TV campaign.
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