Prime minister Theresa May is believed not to be issuing a blanket ban on junk food ads during family TV shows, according to .
The article adds that there are also no plans to ban cartoon characters on cereals, such as Tony the Tiger. Also, there may not be strict regulations over multi-buy offers in supermarkets.
Last month the government denied reports it was going to water down its plans to tackle junk food marketing, after a draft was leaked to The Times.
A spokesman at the Department of Health said the strategy "will be published in due course".
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