Persona Synthetics, a 'new store' in Regent Street mocked up by Channel 4 to promote its new series, Humans, has caused a stir in London.
Two-metre high robots placed behind the pop-up shop window were built using Microsoft Kinect technology that could mimic and react to the movements of passers-by as part of the stunt.
Marketing's video team caught up with Microsoft creative technologist, Frazer Hurrell and Channel 4 head of marketing James Walker to find out more.
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