Marketing spoke to Daniel Hall, senior director, insight & planning at Sony Music, Tom Kitchen, head of sales development at Spotify UK, Jacqui Green, director of business development at Miles and Mark Knight , strategy director at MEC Access about the increasingly popular brand and artist partnership, and how it can benefit both parties.
Watch: Sony Music, Spotify & MEC on brand partnerships in the music industry
Brand partnerships in the music industry are no longer just accepted as part of the landscape, but actively sought out.
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