‘RubberDuckZilla' is a giant duck that dislikes water and the TV ad will first air during Holloaks on Channel 4 on May 18. The ads, created by Mother, attempt to engage with its 20-something audience and follows on from the Cactus Kid campaign used in 2008.
The campaign is shot in a Hollywood blockbuster-style and features the character RubberDuckZilla, who destroys anything related to water in a Japanese city.
Additional content will be made available at a dedicated website www.rubberduckzilla.com, created by digital agency Poke. The website will host new video games designed by the creator of the game Little Big Planet.
Food & Drink
Watch a sneak preview of the Oasis ad 'RubberDuckZilla'
LONDON - Coca-Cola is set to launch the latest instalment in its campaign to position Oasis as a soft drink 'for people who don't like water'.
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