Watch: How many Olympic sponsors can you name?

The Olympic Games start tonight so we hit the streets of London to find out how many sponsors the public could name.


Most popular correct answers included fast-food brands McDonald's and Coca-Cola and many people wrongly thought that sports brands such as Adidas were partnering with the event.

Earlier this week a survey revealed that most people could not remember which brands sponsored the London 2012 Olympics, with almost half saying they were unaffected by whether or not a brand was a sponsor.

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