Watch: graffiti artists build giant installation with 400 Grolsch bottles

United Kingdom

Sam Hall, Helen Hoddinott

March 16, 2015

How long?

1 minute

Watch: graffiti artists build giant installation with 400 Grolsch bottles

Last week, Grolsch kicked off its 400th anniversary with an art installation made using 400 bottles in Shoreditch, East London.

Grolsch celebrates its 400th birthday with graffiti artists

The installation, which was built in 400 minutes, is aimed at celebrating the lager brand’s credentials of "originality." It was created by street artists from Graffiti Life.

Marketing met with Ali Pickering, portfolio brand director at Molson Coors, to learn more about the campaign strategy and watch it in action.

She said: "Grolsch is 400 years old this year and to mark that we're having a complete through the line campaign [comprising] out of home, social media, digital media [and] installations."

Brand: Grolsch

Client: Ali Pickering

Agency: Eulogy!