Giffgaff’s Halloween Salon offered classic looks for the holiday including zombies and vampires, as well as scary cocktails, a horror prop dress-up box and a spooky soundtrack for the evening.
The salon is inspired by the mobile network’s , in which it encourages people to "end the nightmare" of two-year mobile phone contracts. Giffgaff, the network run by its community, does not offer contracts, with its members free to leave at any point.
The wider campaign runs on Facebook, YouTube, Instagram and Snapchat as well as in cinemas.