±±¾©Èü³µpk10 visited Etsy's pop-up shop in central London, where for four days they are showcasing 100 variations of one item - and the only way customers can get their hands on them is by sharing on Instagram.
The pop-up, which is part of Etsy's global "Difference makes us" campaign, aims to celebrate all the things that make the online marketplace's customers unique.
Each day showcases 100 different examples of a single product: pet beds, clocks, mugs and cushions.
Visitors are invited to choose their favourite, post a photo of it on Instagram with the hashtag #DifferenceMakesUs, and take their unique item home.
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