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As part of a series of creative talks curated by Publicis UK and held at their headquarters in London, Sam Bompas, co-founder of Bompas & Parr, arrived with explosions, liquid nitrogen and gherkins.

This creative session highlighted Bompas & Parr's mission, which, according to Bompas, is to "give people the most compelling and wonderful food experiences", giving Publicis the run-down of their "culinary secrets" and business beginnings. 

Bompas also told ±±¾©Èü³µpk10 how the architectural foodsmiths are currently working on the British Museum of Food and Drink by putting their "entire lifeforce" into the project.