Lois was a key figure amid a creative revolution in the 60s, which ushered in a new wave of expression in advertising, characterised by an irreverent tone and attitude.
Last week, the 84-year-old launched a New York-based agency, LoisTransmedia, Big Idea Advertising and Public Relations.
Described by some as a real-life Don Draper from Mad Men, Lois insists he has been a "one woman man" over over 50 years.
The video interview, by design and interiors magazine Nowness, is part of a series called "".
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