The rebrand, which is highlighted by a graphic new logo and simplified colour palette, was led by Denise Durante, Wasserman’s chief marketing officer – a newly created position at the agency.
She said that the company wanted a new look to reflect its "culture-centric viewpoint", combatting the view that the agency only works across sports.
The change means that Wasserman Experience will now be known simply as Wasserman.
Paul Saville, previously joint managing director of Wasserman Experience and now senior vice president, experience at Wasserman, told Event: "We are the same brand experience team doing the same thing we have always done. It's great to be further unified with the wider business under a new brand, and to be able to offer more clearly the services of the whole company where it might be of additional benefit of clients.
"We are very excited to be in market with our new look and feel. The rebrand is representative of all the amazing work being done across the agency, globally - including from the Experience team. Our work and team will continue to push forward the most engaging experiences for our clients, whether through sports, music, entertainment and technology."
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