The activity, which launched in late November and is running until 15 December, is targeting families in cinema foyers across the UK.
The campaign is runinng on touch-enabled screens, and invites passers-by to 'touch to explore', lauanching a virtual catalogue which users can navigate to explore movie-based characters, 80’s favourites, or new arrivals, with the option of sharing their selected product by entering their email.
The screen features a mash-up of fast-paced action from the Dimensions range showcasing popular characters such as Harry Potter, Ghostbusters, and Sonic, as they traverse through different worlds.Grand Visual produced, animated and built the bespoke interactive campaign.
Dan Dawson, chief creative technology officer at Grand Visual said: "Digital Out of Home has come a long way in recent years. Now it can deliver personal and engaging experiences at a broadcast level. It’s a great way to foster a deeper level of engagement and deliver a more memorable campaign, one which allows the user to navigate and explore the products and characters that they are specifically interested in."
Warner Bros Pictures celebrated the release of Point Break earlier this year by .
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .